Colette Jewelry Taps Georgia Fowler for Instagram Campaign

Los Angeles-based fine-jewelry code Colette this week will entrance #ColetteWoman, a digital and Instagram debate featuring two-time Victoria’s Secret runway indication Georgia Fowler wearing a brand’s holiday and signature pieces.

Fowler, who has 408,000 supporters on a amicable media platform, will be a brand’s initial central face, representing a ideal Colette woman.

“I initial detected Georgia on Instagram,” engineer Colette Steckel said, “where we followed her travels around a universe and was now drawn to her ‘joie de vivre,’ regard and cold clarity of style. A serendipitous run-in in Paris final deteriorate hermetic a understanding for both of us; it was meant to be.”

Steckel described a #ColetteWoman as “a lady of a world, made by her different experiences. She’s fearless, eccentric and finds beauty in all of her encounters.” It was critical to Steckel to find a lady who would ring with her artistic influences, many of that branch from her French-Mexican birthright and endless travels. To applaud a launch, she’s mouth-watering friends, fans and collectors to share how they code with Georgia and a #ColetteWoman, regulating a hashtag.

Photographed by Felisha Tolentino with makeup by Spencer Barnes and hair by Amber Rose, a debate also signifies an renovate of Colette’s digital strategy. The code has seen increasing direct on amicable media with many sales entrance by Instagram. To improved simulate a rising amicable media profile, a website has undergone a redesign with some-more merchandise, debate imagery, purify white backgrounds and new product.

Steckel combined that another reason for rising a debate now, with such a famous face, is to improved support her sell partners such as Moda Operandi with pleasing selling images. Overseas, she also sees a luminary face as an critical apparatus to obtain new business.

The code is sole in 15 doors and in a possess boutique on Melrose Place.

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