Fast-Fashion Chain Primark Is Slow Off the Mark in US

Clothing retailer Primark shuns online shopping and relies on supercheap prices to draw customers into its stores, a strategy that has won it a cultlike following across Europe.

Americans have yet to warm to it.

The Dublin-based brand sells skinny women’s jeans or a men’s crew-neck sweater for as little as $8. Its cavernous stores dwarf competitors…

Article source: https://www.wsj.com/articles/fast-fashion-chain-primark-is-slow-off-the-mark-in-u-s-1514128384

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