Havenly raises $12.5 million for decorating your home

When it comes to interior decorating, some people could use a small veteran advice. But it’s not cheap, with the average designer charging over $5,000.

Havenly, a Denver-based startup, thinks it can change that. Its height pairs consumers with stylists charity practical guidance.

After gaining early traction given it launched in 2014, a startup is lifting a $12.5 million Series B led by Foundry Group, with appearance from Industry Ventures, Chicago Ventures and Kickstart Fund. The startup lifted over $13 million previously.

Havenly works with over 400 vendors and has “everything all in one place during a best cost possible,” co-founder and CEO Lee Mayer told TechCrunch. Wayfair, West Elm and Target are among a many brands showcasing equipment on Havenly.

Users fill out a character form and find a veteran that’s tailored to their needs. Prices operation from $79 to $199 for blueprint recommendations, with a some-more costly devise including 3D renderings.

It’s not a customarily startup looking to interrupt a home pattern space. There’s Laurel Wolf and there was also Dot Bo, that close down. 

But in some ways, Mayer feels like amicable media is a biggest aspirant for Havenly’s targeted demographic of 20 and 30-something females. The business is “competing with them going to Pinterest,” she said.

Yet once a user signs adult for Havenly, they are customarily loyal. More mostly than not, they lapse for additional pattern projects.

Havenly has additionally been experimenting with giveaway offerings like product questions, where consumers can rivet with designers about intensity purchases. It also now has a gift registry.









Featured Image: Havenly

Article source: https://techcrunch.com/2018/01/24/havenly-raises-12-5-million-for-decorating-your-home/

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