Lalaounis Continues to Create ‘Jewelry With a Soul’

Growing up, they said, it was unavoidable that they all would join a company. From an early age they schooled from their father’s goldsmiths and served clients in his sell stores.

“When we don’t know any better, and you’ve been told it’s your destiny from Day 1, afterwards we usually do it,” pronounced Demetra, who removed being left alone as a immature teen to conduct a store and a refractory credit label appurtenance in a Athens Hilton.

Today, with their mom Lila, 81, during a conduct of a family, a business is really most a womanlike affair.

Just as Maria modeled for a association debate shot by Lord Snowdon in a 1990s, Maria’s daughters, Athena Boutari Lalaounis, 21, and Lila Boutari Lalaounis, 20, star in a company’s stream promotion campaigns. Next year, it will be Demetra’s daughter, Alexia Auersperg-Breunner, now 21.

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Pieces from Aurelia, a new Lalaounis collection. It was desirous by a ancient opus interrasile technique that produces a latticework appearance.

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Eirini Vourloumis for The New York Times

Laoura Lalaounis Dragnis, 30, daughter of Aikaterini, manages a company’s amicable media and pronounced a family tie is what appeals to immature valuables buyers. “They like that they open a repository and see my cousins, usually like they saw me, like they saw my aunts,” she said. “It’s not usually a selling tool. It’s a story, it reflects who we are.”

That clarity of flawlessness and conformity in a family business, and opposite a collections, appeals to everyone, Eikaterini said. Whether formed on a stories of Helen of Troy or a Tudor kings in England, her father’s meticulously researched creations always told a story.

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As he used to say, ‘It’s valuables with a soul,’” she said, adding that she mostly will contend something to strangers when she spots them wearing Lalaounis. “Without meaningful who we am, they tell me a whole story of a collection,” she said. “It’s partial of what they adore about it.”

Maria does a same kind of prudent investigate when she is formulating a collection, frequently basing it on story or an ancient goldsmithing technique.

And yet, while her father combined vast matter pieces in a rich, comfortable yellow of primarily 22-carat gold, her desire is to pattern on a smaller scale and mostly in a gentler paint (and reduce prices) of 18-carat gold, matched to a some-more infrequent approach women wear valuables today.

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A goldsmith during work in a Lalaounis seminar in Athens. The technique he is using, granulation, requires a apparatus with a feathered tip to place bullion beads.

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Eirini Vourloumis for The New York Times

She took impulse for her latest collection, Aurelia, from an perplexing Byzantine-era flower design rendered in a pierced openwork bullion standard of a time, that she found in a company’s endless library of art and story books.

Deconstructing a motif, she said, she played with a components before reassembling them in articulated sections to give a pieces a clarity of levity and movement. In a collection labelled from 525 euros to 70,000 euros ($615 to $82,110) a solid decoration adds to a “ethereal, delicate feel,” she said.

Maria, who lerned in a classical demeanour as a goldsmith, also has a group of craftsmen operative closely with her in a company’s domicile on a city’s outskirts. The team, many of whom date to her father’s day, continue to use a ancient techniques including filigree, hand-braided sequence and hand-hammering that he regenerated and done famous.

“We wish each collection to be opposite from a prior one and nonetheless to have a common vocabulary,” Maria said.

Her lighter cultured also is matched to a tough mercantile times in Greece. The country’s debt predicament has lasted roughly 10 years, formulating mercantile hardship, stagnation and severely eroding skill prices.

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Maria Lalaounis, a arch executive of Lalaounis in Greece and a brand’s artistic director, examining some stones in a gem safe during a association workshop.

Credit
Eirini Vourloumis for The New York Times

At a rise in a ’70s, Lalaounis had 14 stores. Reflecting a times, it is investing heavily in amicable media and e-commerce, both a possess site and with others, and intends to deliver online sales in a United States subsequent year. The association also is building a indiscriminate business and has a singular series of authorization stores.

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There are signs that things are starting to demeanour adult in Athens, with a Greek National Tourism Organization estimating a record-breaking 30 million visitors will have come to a nation this year. The city is buzzing with new businesses and restaurants, and a Stavros Niarchos Foundation Cultural Center, covering roughly 6,000 block feet with space for a inhabitant library and inhabitant opera, was finished usually final year.

The Niarchos substructure also recently supposing a extend for an undisclosed volume to a Lalaounis museum, that promotes a work of contemporary jewelers as good as that of a namesake.

Ioanna, who binds a masters in art story and museum studies from Boston University, is ardent about ensuring that a museum is a critical institution. Children are invited to try metalsmithing techniques, blind visitors can knowledge arrangement pieces by touch, and interjection to a Niarchos grant, dual workshops have been combined where artists can work on their possess art valuables as good as assisting to preserve a museum collections.

As an artist demonstrated a repoussé technique of combining designs in service with a hammer, Ioanna pronounced no other valuables museum in Europe has a kind of workshops and support that a Lalaounis establishment provides. “It’s tough to be a studio jeweler in Greece,” she said. “It’s all a form endangered with concepts. Its pursuit is not to be flattering though to weigh something.”

The sisters concurred that a family business creates challenges. When there are unavoidable disagreements, “you can’t usually go home and forget about it,” Demetra said. “We’ll have to have family cooking together that evening.”

As for a future, Demetra pronounced she hopes a subsequent era of Lalaounises will benefit knowledge outward before determining either they wish to enter a family fold.

“If they go out there and confirm what their passion is first, afterwards they can come to us with know how,” she said. “We can usually learn them so much. To keep relocating forward, we need new ideas.”


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Article source: https://www.nytimes.com/2017/11/22/fashion/jewelry-lalaounis-athens.html

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