Health insurance marketplaces are not for seniors

While the Obama administration is encouraging uninsured Americans to enroll in health coverage on the new online insurance marketplaces, federal officials are planning a campaign to persuade millions of seniors to please stay away — don’t call and don’t sign up. “We want to reassure Medicare beneficiaries that they are already covered, their benefits are […]

Marketing studies help craft health overhaul pitch

By RICARDO ALONSO-ZALDIVAR, Associated Press WASHINGTON (AP) — How do you convince millions of average Americans that one of the most complex and controversial programs devised by government may actually be a good deal for them? With the nation still split over President Barack Obama’s health care law, the administration has turned to the science […]