What Apple Stores, LeBron, Rooftop Dining In Bangkok And A Basement In Frankfurt Have In Common

As winter descends on Frankfurt, locals and visitors will again be able to get a taste of warmer weather as Breeze by Lebua reopens, currently three days a week for lunch, and soon for dinner, drinks and parties.


Breeze by lebua

With a central location in the Frankfurter Hof Hotel, across the street from the world headquarters of Commerzbank, close to the opera and several museums, as well as Hermes, Louis Vuitton, Wempe and other luxury shops on the Goethestrasse, the European outpost of Bangkok’s award-winning al fresco dining experience expects to welcome for both titans of finance and tourists.


Breeze by lebua

The German edition won’t have the same 51st story views as its cousin, however, diners will find themselves in an equally spectacular setting. Eight Inc., whose credits include the Virgin Atlantic Airways Clubhouse lounges, the Zoom LeBron IV launch for Nike and Apple’s retail store concept, used a budget of close to $4 million to turn the basement space into an architectural wonder, with shallow ponds covered in sparkling tiles, running water, masculine stone and woods, offset by with brass and bronze details and Modern Asian works of art.


Doug Gollan

Perfect for parties, after work drinks, power lunches with a twist, romantic dinners or girlfriend and guy groups, the cavernous space is divided into a multitude of intimate rooms that provide just the right amount of privacy and people watching at the same time. The maze-like layout adds to the excitement, but the star is what’s on the designer plates.


Breeze by lebua

The restaurant had closed earlier this year, perhaps overshooting the market a bit on prices, but now is returning with a more value-focused menu (Our lunch was 35 Euros for three courses). In just its second week back, Forbes.com got a sneak preview of what to expect, and our judgment is Frankfurters will finally have an Asian restaurant that offers a cool, chic dining experience with top-flight cuisine.


Doug Gollan

During our lunch, we started with the Breeze Duck Salad, served with pine nuts, herbs and a tangy plumb source. When we couldn’t decide which of the two options we wanted for the Prix Fixe main course, in a touch of Thai hospitality, we were offered both. The Stir-Fried Beef with black pepper sauce and the Wok-Fried Sea Bass with Thai chili and basil sauce, each with bok choy and egg fried rice, was presented beautifully and had us dreaming of steamy Bangkok nights.

A dessert trio of a Deep Fried Sesame Ball, Hong Kong Style Egg Tart and Green Tea Ice Cream was the perfect way to conclude a satisfying meal with portions to quell a hearty German appetite.

How will the second wind for Breeze go? On its website, Eight Inc. lists two quotes from Bloomberg reviewing its work for Apple. The first one, in 2001, goes, “I give them two years before they’re turning out the lights on a very painful and expensive mistake.” Ten years later, Bloomberg wrote, “A Mercedes per square foot. Probably the highest grossing retail store in history.”

In Bangkok, Lebua converted unused rooftop space into a cash cow and set the trend for al fresco dining worldwide, with its bevy of bars and restaurants. This time success means a basement in Frankfurt.

Article source: https://www.forbes.com/sites/douggollan/2017/11/07/what-apple-stores-lebron-rooftop-dining-in-bangkok-and-a-basement-in-frankfurt-have-in-common/

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